PPC Landing Page Optimization and Development

sohale Abbas On March - 25 - 2010

Maximize Your Paid Advertising

With pay-for-performance marketing campaigns, every click equals advertising dollars spent. The real value to the advertiser is not the click itself, but the action the user takes once they have arrived at your site. Targeting the user’s needs by directing them to the most relevant page on your site is a critical step in good PPC campaign management.

Pay Per Click advertising is most effective when used in conjunction with well-written and designed landing pages. These are pages created to target the subject of the ad the user clicked on. For example, if a user clicked on an ad about “cell phones” the page they see on your site should relate to your services or products relating to cell phones. The next step is providing a specific call to action for the user, in the form of a sale, sign up, or other action. This “conversion” is the goal of most search marketing, and is the best measure of success for your campaigns.

Vizion Interactive specializes in comprehensive search marketing campaigns. It’s our job to make sure that every campaign is well conceived and monitored for opportunities to improve ROI on a monthly basis. We know that your landing pages are the difference between youwasting money on clicks and you making money on clicks.

Pay Per Click Management

Pay Per Click (PPC) Service is one of the premier Internet Marketing techniques that lets you place on the top of sponsored listings, turns your marketing dollars into a highly targeted customers. With PPC, you can only pay when a user clicks on your ad and not for the views. Our experts will get you ranked on the top

• To drive quality traffic

• To ensure that the visitors are converted to loyal customers and

• Helps in maximizing the return on ad spend

We will ensure quality traffic to your website by understanding the objective of the client’s business, choosing the right keywords that target your business, effective keyword specific ad copies that directly shoots the benefits of the products/services, keyword relevant landing pages, proper segregation of the campaign setup, proper tracking of leads, Analytics integration for more detailed customer behavior and geography and many more.

Toputop is having an expertise in major search engines like Google, Yahoo, MSN, Ask and Shopping engines like Shopping.com, Shopzilla.com, Content & Ad Networks like Adon, Bidvertiser, AdBrite, Zango.

Depending on your budget, business requirements and goals, let our experts suggest you the potential platforms to be advertised on in attaining the right customers with an optimal amount of spend and generate more sales and revenues online.

Now-a-days, managing the PPC campaigns has become extremely complicated and overwhelming with the upcoming amateur marketers. Selecting the right PPC management expert (vendor) is a key to your business success. Most of the automated tools and many companies bid for the position and this will make you pay more unnecessarily. We at Toputop will take care of your campaigns 24/7 to avoid bid malpractices and click fraud.

Toputop offers you unparalleled customer service, round the clock campaign monitoring, customized reporting as per your needs, click fraud detection, analytic data analysis and interpretation to identify the areas to improve, new ways to promote and many more value added services.

Whether you are seeking complete campaign setup, optimization and management or merely require some help in enhancing your current campaign to make it better, TopuTop offers you with the customized solutions as per your needs to gain visibility, attract more visitors, drive them to sales and in turn maximize your ROI.

PPC Management

AS Empire. – Your Partner in Paid Search

Are you using the right ingredients in your marketing mix recipe? If pay per click (PPC) or paid search is not a major focus of that mix or if your current solution isn’t squeezing every dollar of value from paid search then the answer very well may be “No”. As growth in the pay per click marketplace is expected to reach $15 billion in 2010, what does that mean for you today? What’s your plan for the future of paid search? Will you be positioned to take full advantage of the boom to increase revenues and grow your business? Request a free consultation with one of our account analysts today to find out!

At AS Empire we have solutions to the challenges you face now and well into the future. With a team of seasoned search marketers we take the guesswork out of paid search with proven methodology, exciting and cutting-edge technology and relationships with Google AdWords, Yahoo! Search Marketing and Microsoft adCenter which are leveraged to benefit our clients.

Partnering with AS Empire puts companies in a unique position to achieve results today while having campaigns developed for tomorrow. Our clients are confident in the knowledge they are solidly entrenched in AS Empire’s bedrock paid search methodology, including:

Additionally, at AS Empire, we don’t just find value in competitive marketplaces – we create it through differentiation and innovative campaign strategies. AS Empire clients benefit from our experience in industries such as:

  • Financial Services
  • Travel
  • Insurance
  • B2B Technology
  • B2C Shopping Cart Sites
  • Real Estate
  • Home Health

Don’t waste your time with guesswork which only let’s your competition take the lead. Adding AS Empire’s experience and expertise in PPC management today is a recipe for paid search success!

Pay-Per-Click

Pay Per Click Search Engines Pay Per Click Search Engines (PPC) can be a very fast and effective way of delivering traffic and more importantly sales for your website. A brand new site can deliver results immediately via PPC which can prove useful whilst their search engine optimization and link building is taking place. Furthermore PPC enables you to target keywords that you would not otherwise be able to obtain high rankings for within the natural search engine results. However it is important to keep a proper track of how much you spend and how that money is converting to sales/profits.

What Makes a Great Pay Per Click Management Company?

Beware of Bid Management Software

There are many PPC firms in the industry today that tout having Bid Management Software. However, in today’s environment bid management software can not do the job by its self.  You will find that we use a 60/40 rule. That is 60% human intervention for intelligent decisions 40% software monitored. We have bid management software and it is a great tool but your PPC Account Manager is the driving force of your campaign. You can not allow your company to become a “client name/number” on bid management software and forgotten about.

Google has made over 400 changes in 2008 which is up 70% from the year before. A lot of these changes are directly related to Google Adwords Management. For instance, the mind set of some PPC Management Companies has often been “the more keywords I have the better off I will be, because I don’t pay for them unless someone clicks on them, right? Not true anymore. If you have poor or non-performing keywords inside of your campaigns Google will penalize you. Qulaity scores in Google Adwords is now King.

Pricing Structure – Flat Fee vs. Percent of Spend

There are still about 85% of PPC Companies that will charge you a percentage of your monthly spend in advertising in fes. Being that PPCManagement.com was one of the ground breaking leaders in the PPC Management industry we could see well in advance how ppc companies were using this price model to take an unfair advantage of their clients. Your monthly spend should never be an incentive for any firm. In fact, when it comes to PPC you don’t want anybody to increase your “traffic” you want them to increase you “conversions”. We have a flat fee program that allows your PPC account manager to focus on driving conversions not just traffic to your web site.

Right Ratio of PPC Managers to Accounts

A quality PPC Management company will never over burden the PPC Account Managers with clients. At www.ppcmanagment.com we are constantly hiring and training new staff. As we grow and add new companies our staff needs to grow as well. In order for us to maintain quality PPC Account Managers Our Commitment to Ongoing PPC Management Services Team Training is our primary focus. This ensures every new client will get the attention to detail that they deserve.

To find out more about our PPC Managment Services please visit our sister site PPCManagement.com or if you really want to see our seo in action simply search Google for – PPC Management, Pay Per Click Management, or 350 other number 1 results in the PPC Management keyword space.

A Concentrated Effort: SEO with PPC

While many search engine marketing companies will tell you pay-per-click programs are the most effective way to increase your rankings and traffic, we recommend a more concentrated tactic – SEO and PPC together. An effective pay-per-click program will only get your company’s name high in the paid results, but search engine optimization will take care of the organic results that consumers are much more apt to click on.

Our pay-per-click programs work in conjunction with our other services and are part of a larger Internet marketing package. In addition to SEO, PPC is offered to clients who want results quickly or want to maintain visibility for more competitive phrases that take a long time to get rankings through organic channels.

Pay-Per-Click Program Management

Our pay-per-click program begins with campaigns on both Google and Yahoo!, expanding to smaller engines as your campaign progresses. Aside from SEO, PPC is also tied in closely with our website conversion service, as we are continually analyzing the performance of the SEO and PPC campaign to maximize not just visibility and clicks, but actual conversions, sales, and leads. This is accomplished through on-site conversion optimization and creation of landing pages that are geared specifically to the targeted audience with each PPC ad as well as analyzing keyphrase performance. Some keyphrases may bring in lots of clicks, but often, the visitors rarely convert. On the other hand, other phases may bring in just a few clicks, but 9 out of every 10 turns into a sale.

After the initial review of your paid advertising, the AS Empire team will evaluate your pay-per-click performance on a weekly basis, making changes to ad copy, keyphrases, and landing pages as needed. A traditional pay-per-click program is billed based on percentage of spend, usually 15-20%. We believe this is a conflict of interest, as it gives the agency no incentive to lower your overall spending and more incentive to actually increase your PPC spend unnecessarily.

Of course, we’re not implying that all agencies do this, but we do want to remove this conflict of interest and base our prices on time actually spent on the campaign. In our experience, this works out to be roughly equivalent to the percentage of spend model for smaller PPC accounts but is a significant cost savings for those spending $5,000 per month and up on pay-per-click programs. When a highly-targeted approach to increasing rankings and traffic is needed, both SEO and PPC ensure that the campaign is covered from all angles.

Initiating a Pay-Per-Click Campaign

An effective pay-per-click program consists of great management, great ad copy, and continual, competitive bidding on great keyphrases that target your industry. Initiating a pay-per-click campaign can be difficult, however, if you or your company does not have the time or SEM experience to manage these potential hurdles to achieving outstanding PPC results.

Most in-house PPC campaigns are mismanaged, usually by a marketing person who has no SEO background and twenty other “hats” to wear. Managing a large pay-per-click campaign can be a full-time job that requires specialized expertise – you need to identify not just keyphrases but the right keyphrases, the ones that bring in the perfect combination of traffic and quality leads. You also need to be able to write compelling ad copy, create unique landing pages, and test many different versions to find out which works best in terms of PPC results.

Great Management Means Better PPC Results

By using an agency that focuses on both SEO and PPC rather than keeping it all in-house or outsourcing each element of your Internet marketing campaign, you are able to reduce the amount of time wasted on separate negotiations with each company and work with a specialized team who understands the goals for your website. The benefit of having your PPC and SEO campaigns in one place is that we can look at how different keyphrases perform in the organic section versus the paid sections of the search listings and compare appropriately. One type of phrase might convert well for PPC visitors but poorly for organic visitors or vice versa. This allows us to know more about your traffic and focus our efforts in both areas on the keyphrases and campaign segments that work for that market.

To achieve the kind of PPC results you are looking for, we target both the big and small search engines, continually managing your ad copy, keyphrases, and conversion rates. We monitor your pay-per-click campaign performance on a weekly basis, making changes if needed. We work with you every step of the way to guarantee that you see the PPC results you need to get customers to take your desired point of action. And, of course, we don’t use the percentage of spend model – we calculate by man hours, saving you money in the long run. If you’re ready to see results from your pay-per-click campaign, contact AS Empire for all the details on our effective management strategies.

Comprehensive PPC Management

To achieve maximum results for our clients, we recommend a highly targeted, well-managed pay-per-click program in conjunction with an existing SEO campaign. That’s why we can offer you a comprehensive PPC management plan that aligns strategically with your SEO initiatives. Our pay-per-click marketing services include the creation, management, and optimization of your PPC campaign on Google, Yahoo!, and MSN. With pay-per-click marketing, you bid on competitive phrases that customers are actually looking for – ensuring that you appear higher in the rankings, if not at the top.

If you’ve been struggling to find an effective PPC management program that keeps you at the top of the search engines with a high click-through from your customers, then AS Empire will show you a new way to approach pay-per-click advertising – we monitor everything, sending you detailed reports that keep you abreast of your campaign, helping you to understand the present status and future potential of your PPC campaign.

Pay-Per-Click Marketing

Using pay-per-click ads on the major search engines gives you the ability to increase your rankings and traffic. We’ll analyze your particular market to see which search engines will provide your company with the best benefits and then generate landing pages, keyphrase groupings, and ad copy. With the right copy, your customers will be tempted to click and learn more about your company and its product or service offerings.

We can help you manage your PPC campaign and eliminate the headaches associated with mismanagement or poor keyphrase choice. We’ll continually refine your pay-per-click marketing campaign even after you achieve the desired results, providing you with bi-monthly reports to keep you apprised of the campaign status. If you’re ready for a new approach to pay-per-click marketing, contact AS Empire to learn more about an effective PPC management program.

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